Meet the Directors


The Luxury Academy

Paul Russell

Managing Director

Paul Russell is the Co-founder and Managing Director.  He has over fifteen years of diverse leadership experience and is responsible for the design and strategic implementation of training programmes in Luxury,  Leadership, Communication and Business Etiquette for clients worldwide.

Prior to founding Luxury Academy, Paul worked in Senior Leadership roles across Europe, United States, Middle East and Asia.

In his current role, Paul leads teams across two continents and works with them to engage the diverse markets that now make up the luxury corporate sector.

A dynamic trainer and seminar leader, Paul has designed and taught courses, workshops and seminars in the USA, South America, Middle East, India and across Asia on a wide variety of soft skills.

Paul was educated at the University of London and holds a degree in Behavioural Psychology and a Master’s Degree in Workplace Psychology.


Shanine Jajh

Director of Operations

Shanine started her career in the Events Department for one of London’s largest and busiest hotels, where she helped organise events for high profile companies such as Pfizer, Mercedes, Rolls Royce and Universal.

Shanine always had a passion for weddings and social events and so moved from corporate event management to wedding and event planning for a luxury five star hotel outside of London.  During her time as a wedding planner, Shanine helped to plan and execute over 200 weddings, many with extremely generous budgets.

With her background in high profile event management, it was a natural progression for Shanine to move her career forward and into a more strategy orientated role, she became Director of  Marketing Strategy for an exhibition company where she focussed on the sales, marketing and operational execution of Business to Business and Business to Consumer exhibitions.  In this role Shanine successfully executed exhibitions across the entire United Kingdom.

Shanine holds a degree in Event Management and International Marketing.


Sanghamitra Jain

Director of Sales MEA

Sanghamitra is the Director of Business Strategy for Middle East and Asia at the Luxury Academy offices in India.

Sanghamitra leads the company’s B2B marketing efforts, overseeing the team in India and managing the company strategy for Asia and the Middle East. Sanghamitra enjoys working with well-known companies in the luxury market, all of whom are extremely passionate about their products, services and people. Luxury Academy shares the same passion.

Before joining Luxury Academy she worked in the corporate sector in strategy and development.

Sanghamitra holds a 1st Class Degree in Electronics and an MBA from the Indira Ghandi Open University.