What are Truffles and why are they so expensive?
https://youtu.be/njZvRmGRFr4 Truffles are edible fungi, like mushrooms. But unlike mushrooms, they grow underground, attaching themselves to tree-roots. Truffles can go [...]
The Veblen Effect
https://youtu.be/YWFeWmXxfVI The Veblen effect can be described as the positive impact of the high price of a product upon the [...]
What is Caviar and why do we eat it?
https://youtu.be/6OYRb71P6bQ Only the unfertilized eggs of the Sturgeon fish, and only after it has been salted, is considered to be [...]
The World’s Most Expensive Foods
If you are one of those few fortunate enough to have these, be sure to cherish the moment, as it [...]
The World’s Most Expensive Coffee
https://youtu.be/kP4uN--fBgY The world’s most expensive coffee is made from poop. Black Ivory Coffee is the world’s most expensive coffee and [...]
The World’s Most Expensive Tea
https://youtu.be/C_rKpwNTKnc It may come as no great surprise that China, a country where drinking tea is considered to be a [...]
Understanding Brand Tone
https://youtu.be/2h4FQEQQhSU The right tone should help you connect with the customer on an emotional level, build a relationship of trust [...]
The World’s Most Expensive Spices
https://youtu.be/VV8H2pdVgw8 Today the world’s three most expensive spices are Saffron, Vanilla and Mahlab. The rarity of spices meant that in [...]
Pavlovian Conditioning in Luxury Sales
Studies have observed that certain stimuli produce learned responses from us on the basis of our associations. Eliciting favourable responses [...]
The Psychology of Negotiation (Why do people negotiate?)
Negotiations are not only important in the world of business or politics, but is also integral to our social and [...]