Affluent Clients


One Day
Classroom style training, onsite at client location for upto 20 staff members.


Entertaining current and potential clients is an integral part of business. and building long-term client relationships


Customer facing staff at all levels, including supervisors and managers.

Entertaining current and potential clients is an integral part of business. Client breakfasts, lunches, dinners, coffee meetings, seminars, conferences or weekend retreats are an opportunity to get to know each other. Face to face meetings are crucial for establishing trust between business professionals.

Focussing on your client relationship can make or break a high value sale. Mastering the correct entertainment skills and social graces is an important aspect of building client trust.

Paul Russell

Co-founder - Luxury Academy London

Entertaining Etiquette

Entertaining for business is not the same as having a group of friends over for dinner. 

Knowing the correct protocol and observing the correct business entertaining etiquette is a skill you simply must perfect if you are serious about developing your business.

Built on Relationships

Business is built on relationships, therefore the ability to engage and entertain clients is very important. 

Organisations want to know that they have employees who know how to behave in social situations and will observe the correct protocol and etiquette for the occasion. 

Table Manners and Conversation

Observing the correct dining etiquette and having good table manners are essential elements of business entertaining. You must know how to conduct yourself as a client and a guest at a business social event be it breakfast, lunch, dinner, cocktails or a charity ball.

Business is conducted in a variety of social situations: at a breakfast meeting; at a restaurant over lunch or dinner; at a cocktail reception, or at a dinner dance, banquet, ball or charity event. Each of these occasions has its own set of rules, protocols and expected behaviours. Correct attire, good manners, dining etiquette and polite conversation are all components of the correct business entertaining etiquette.

Manners and People Skills

If you are in a business where you regularly wine and dine clients and potential clients, you know how hard it can be to wow people who have been there and done that. 

Rarely do people who’ve experienced a lot get excited and do business with a company simply because you bring them out for a meal. 

In their world, first class is the norm. So how do you win business? The old-fashion way: preparation and people skills. This hands-on course covers both.

Course Outline

Art of Dinner Conversation

Table Manners & Dining Etiquette

Image, Posture & Body Language

"I always thought that etiquette was old fashioned and stuffy, I was surprised to discover this isn't true. I really enjoyed this training. "
Andres Montage
Brand Ambassador