Teams of 6 and above
This programme is not available to join on an individual basis
Duration
2 Day Programme. Suitable for up to 12 staff members
Overview
Empowering your team to be ambassadors of your brand
Suitability
Customer facing staff at all levels, including supervisors and managers.
Luxury is different
The world of luxury is a world unto itself, and training on the concepts, procedures, and techniques that govern it are scarce.
Luxury Academy’s Ambassador Programme is different; it is delivered by trainers who inherently understand the affluent consumer, their psyche, needs and desires rather than by sales people or past employees of luxury brands, additionally, it is specifically designed for professionals in the luxury sector.
The course covers everything that a Luxury Ambassador needs to represent their brand effectively.
Relationships and engagement
The relationship between the luxury business and the affluent customer is a step beyond the usual service encounter; every customer brings expectations to the business in terms of the service they will receive, but the luxury customers’ expectations are considerably higher.
Not only this, but each service interaction adds another layer to the quality perceptions the customer holds of your brand; whether those perceptions are positive or negative will depend upon the service received.
Associate to ambassador
The luxury business requires not service associates, but Ambassadors, experts who represent your business with distinction. Like their diplomatic counterparts, Ambassadors of luxury understand how to connect with different customers by discovering their unique desires.
This skill requires passion, perseverance, empathy, daring, and curiosity. Through personalised, bespoke service each and every time, Ambassadors build trust, loyalty, and lasting relationships.
Remove hard selling
In the Ambassador Programme for luxury professionals, we will guide your team to explore every component of luxury sales, immersing them in the world of wealth so they can better understand how the affluent think and act and understand the critical factors that shape their buying decisions.
The universe of luxury is no place for traditional hard-sell tactics, the Ambassador Programme offers proven, practical strategies for connecting with affluent customers.
Course Outline
Luxury History
- History of luxury
- Luxury through the ages
- Luxury by country
- Living and breathing luxury
- Arrivals and first impressions
The Luxury Experience
- Handcrafting experiences
- Personalised vs bespoke
- Creating wow moments
- Delighting unexpectedly
- Building relationships
The Luxury Client
- Underrstanding HNWI's
- Categories of wealth
- Luxury brand knowledge
- Luxury brand pronunciation
- The language of luxury
Luxury Without Words
- Body language
- Non-verbal communicaiton
- Non-verbal markers
- Reading facial expressions
- Communication frameworks
The Look of Luxury
- Image and grooming
- Hair, make-up and tattoos
- Jewellery and accessories
- Colour matching
- Suits, shirts and ties
The Sound of Luxury
- The art of small talk
- The small talk formula
- Small talk silences
- Listening skills
- Observation skills
Contact us about this course
Relevant YouTube videos
Subscribe to Luxury Academy