Teams of 6 and above
This programme is not available to join on an individual basis


2 Day Programme. Suitable for up to 15 staff members


Empowering your team to be ambassadors of your brand


Customer facing staff at all levels, including supervisors and managers.

Working with and selling to high net worth individuals

Luxury is different

The world of luxury is a world unto itself, and training on the concepts, procedures, and techniques that govern it are scarce.

Luxury Academy’s Ambassador Programme is different; it is delivered by trainers who inherently understand the affluent consumer, their psyche, needs and desires rather than by sales people or past employees of luxury brands, additionally, it is specifically designed for professionals in the luxury sector.

The course covers everything that a Luxury Ambassador needs to represent their brand effectively.

Relationships and engagement

The relationship between the luxury business and the affluent customer is a step beyond the usual service encounter; every customer brings expectations to the business in terms of the service they will receive, but the luxury customers’ expectations are considerably higher.

Not only this, but each service interaction adds another layer to the quality perceptions the customer holds of your brand; whether those perceptions are positive or negative will depend upon the service received.

Associate to ambassador

The luxury business requires not service associates, but Ambassadors, experts who represent your business with distinction. Like their diplomatic counterparts, Ambassadors of luxury understand how to connect with different customers by discovering their unique desires.

This skill requires passion, perseverance, empathy, daring, and curiosity. Through personalised, bespoke service each and every time, Ambassadors build trust, loyalty, and lasting relationships.

Remove hard selling

In the Ambassador Programme for luxury professionals, we will guide your team to explore every component of luxury sales, immersing them in the world of wealth so they can better understand how the affluent think and act and understand the critical factors that shape their buying decisions.

The universe of luxury is no place for traditional hard-sell tactics, the Ambassador Programme offers proven, practical strategies for connecting with affluent customers.

Luxury Ambassador

Course Outline

Luxury History

The Luxury Experience

The Luxury Client

Luxury Without Words

The Look of Luxury

The Sound of Luxury

Contact us about this course

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