Luxury Sales Diploma – UKMEA 2019-05-03T23:35:06+00:00

Diploma in Luxury Sales

Professional Diploma

  • 100% Online and On-demand Learning
  • 24 Masterclasses Delivered by a Luxury Expert
  • Weekly Live Tutor Q&A Sessions
  • 2 In-person Classroom Sessions

24 Expert Masterclasses

A new Expert Masterclass is released each week and covers a different element of the curriculum.

This systematic approach to releasing subject matter allows you to reacquaint yourself with the learning process, absorb lessons in a manageable way and put your new learning into practise.

Expert Advice & Support

Sometimes it's great to be able to ask an expert for help and advice.

Students have access to the limitless luxury experience of the Luxury Academy team who have extensive experience working with the worlds best luxury companies.

Live Tutor Q&A Sessions

Live tutor question and answer sessions are conducted at throughout the course.

The live Q&A sessions are an excellent way for you to get answers and feedback on any aspect of the curriculum where you may need clarification or further explanations.

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Professional Luxury Diploma

Would you like to gain a professional sales qualification which demonstrates a high level of skill and knowledge? Look no further than this Diploma in Luxury Sales.

Do you want a successful career in marketing or sales? If so, you need to understand the theory and practice of making sales decisions, which is exactly what this course will teach you.

Imagine how productive it would be if you were able to access 12 weeks of masterclasses and obtain and develop important workplace skills  delivered by a luxury industry expert.

The Luxury Academy Diploma in Luxury Sales uses the principles of accelerated learning and enables participants to join classes at a time during the week convenient to them.    So instead of spending an entire day at a training session, you join two online weekly expert masterclasses and one weekly live tutor Q&A.

Career Path

There are countless roles in sales and many different ways you can make your way to the top, for example:

  • Sales Executive
  • Sales Manager
  • Sales Representative
  • Business Development Rep


Diploma Segments

Academic Segment

  • 24 Masterclasses
  • 2 Masterclasses Per Week
  • 12 Week Duration
  • 12 Live Tutor Q&A Sessions - 1 Session Per Week
  • Approx 50 Hours of Study
  • Tutor Graded Project

In-Person Classroom Sessions

  • One-Day Professional Behaviour
  • One-Day Presentation Skills

Course Curriculum

Month One

  • Creating Great First Impressions
  • Making Small Talk
  • Linking Sales and Customer Service
  • Customer Motivation
  • Defining Customer Needs
  • Creating Sales Opportunities
  • The Language of Influence
  • Non-Verbal Communication

Month Two

  • Communication Principles
  • Handling Objections
  • Dealing with Difficult Customers
  • After Sales & Follow Up
  • Understanding Negotiation
  • Identifying Potential Negotiations
  • The Structure of Negotiations
  • Planning a Negotiation

Month Three

  • The Art of Storytelling
  • Laying the Foundations for Negotiation
  • Closing a Negotiation and Sale
  • Defining High Net Worth Individuals
  • The Language of Luxury
  • Defining your Personal Brand
  • Classroom Session - Professional Behaviour
  • Classroom Session - Presentation Skills

Paul Russell

Managing Director  – Luxury Academy London

Learn more about Paul at:  www.lux.ac/pr

Course Tutor

Paul Russell is an international luxury trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.

Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.

Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 year of age. At twelve he was sent to England to complete his education and A-Levels at boarding school.

Paul holds a BSc, MSc and Doctorate in Workplace Psychology.

Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.


Do I get a certificate?

Yes.  Once you pass all elements of the course with a 100% attendance rate, together with an 80% pass rate, you will be awarded a diploma from Luxury Academy London

Can participants message the Tutor?

Yes you can.  Throughout the entire duration of the diploma, students will be given access to the tutor

Is there an an admissions interview?

No there is no admissions interview.  Your company HR department will nominate you for a place on the diploma course.

What is the class language?

Classes are conducted in English and a fluent command of written and spoken English is required for all work experience placements.  Students will be required to demonstrate language competency at interview stage.


There are approximately 12 live tutor Q&A sessions, once per week, throughout the duration of the diploma course.

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Luxury Sales Diploma - Corporate Clients

Course Fee

1 - 9 Employees

£ 750 Per Emplyee
  • 24 Masterclasses
  • 12 Live Tutor Q&A Sessions
  • 2 Classroom Sessions
  • Luxury Academy Diploma

10 - 49 Employees

£ 600 Per Employee
  • 24 Masterclasses
  • 12 Live Tutor Q&A Sessions
  • 2 Classroom Sessions
  • Luxury Academy Diploma

50+ Employees

£ 400 Per Emplyee
  • 24 Masterclasses
  • 12 Live Q&A Sessions
  • 2 Classroom Sessions
  • Luxury Academy Diploma
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