Align your strategy with your market
Successful businesses must now design their products and services in line with customer’s current and future needs as well as market trends and competition. Product design and marketing now go hand in hand to make sure that products are produced for the right market and in a way that will benefit their targeted customers.
The aim of this course is to familiarise participants with what is involved in marketing using mainly qualitative methods and increase their awareness about various critical areas. This course can be particularly useful for those who are mainly involved in management where an increased knowledge of marketing can help them to produce better products.
Throughout the course of the day, there are many opportunities provided for participants to explore marketing methods used by their own organisations and critically evaluate them with the help of other participants and the trainer.
Many areas such as pricing strategies and various methods of promoting products are explored as well.