Teams of 6 and above
This programme is not available to join on an individual basis
Duration
One Day Programme. Suitable for up to 12 staff members
Overview
Help your team analyse and create their own personal brand
Suitability
Customer facing staff at all levels, including supervisors and managers.
Your brand persona
Why is it that some people seem to have a persona and a grand reputation that makes you be in awe of them before you have even met them? How does image relate to a person’s success?
In the competitive luxury market, what comes to define a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in or employed in the luxury market.
Internal customers
Personal branding is essential for every luxury professional. As an employee, you still need to provide your services and consultation to your co-workers, customers and clients.
To get better results and succeed, you need to be able to popularise your ideas and become well-known.
Building your image
The right personal brand can help build your image, spread your ideas and more importantly, make you an expert in your field. Your brand encapsulates who you are and how you do business.
Personal branding for the luxury market follows the same principles of corporate branding and marketing though it is applied to an individual who works within the luxury sector.
Course Outline
Define Your Brand
- Defining personal branding
- Developing a personal brand
- 5-Step approach
- Determining your personal expertise
- Effective branding strategies
Research Your Approach
- Learning from the world of marketing
- Thinking like a marketer
- Defining a mission statement
- Promoting your brand as an employee
- Defining your approach
Make Yourself Memorable
- Strategies to being more memorable
- Brand identity and uniqueness
- Learning from political and celebrity brands
- Designing a personal pitch
- Strategies for self-marketing
Contact us about this course
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