Using the correct language patterns and spoken phrases can act as “behavioural triggers” to the people who hear them.
Done properly you can influence and predict how others respond to most situations.
Despite how complex and different each language is, there are processes that, when properly and skillfully used, can have very interesting and useful results. These processes, which we will call language patterns, are what we shall explore in this course.
The ability to apply and use these patterns is both a psychological science and an art. It is a science in that much of it can be broken down into basic components and reassembled to create testable and replicable results. It is an art in that there are uncontrollable human variables that cannot always be predicted, but which can easily be managed as you become more experienced.
Some people think of psycholinguistics, persuasion using language, as almost witchcraft because the results can be quite dramatic, it’s not witchcraft or magic, it’s simply psychology.
Alter, modify and influence
As infants, before we acquired the ability to use language, we could only communicate what we experienced through our most primal abilities: laughing and crying.
As we learned language we became able to describe, and even alter, our reality by the words we used to describe it.
As we get older, and gain more life experience, we continue to alter and modify our reality with words with language. We make conscious and indeed sometimes unconscious choices whether or not to use words such as sad or depressed, or satisfied, joyful, or ecstatic.
Each of these words have a similar meaning but the reality experienced through them is quite different.
A pattern often describes a process, and in order for the person listening to understand what you’re saying, they have to go through the process in their mind, and end up convincing themselves.
Foreign worker or expatriate?
Consider the following words, all meaning the same thing, but all with different connotations.
- Asylum Seeker
- Foreign Worker
Each of these words conjure an image and each has an impact on outward behaviour.
That is the power of psycholinguistics. Understanding what words will have the most influence will allow you to guide and predict behaviour.
How the challenge works
Understanding Language Patterns
Four Levels of Persuation
Using Tonality to Influence Behaviour
Making Yourself an Instant Expert
Using Embedded Commands
Anchoring and Conditioning Behaviour