This programme is not available to join on an individual basis


Three Day Programme.


The Psychology of Leadership


Managers, HOD's, ExComm

psychology of Leadership 1

Navigating the Nuances of Luxury Leadership

In the ever-evolving landscape of the luxury industry, effective leadership is not just about managing teams and meeting targets; it’s about inspiring excellence, driving innovation, and navigating change with agility and grace. 

The Leadership Psychology Training Programme is specifically designed for Managers and Heads of Departments in the luxury sector, focusing on the intricate blend of psychological principles and leadership practices that cater to the unique demands of luxury clients and markets.

Programme Overview

This intensive two-day programme delves into the core psychological competencies required for exceptional leadership within the luxury context.

Participants will embark on a transformative journey, exploring modules that are carefully curated to enhance their understanding of emotional intelligence, motivation, leadership adaptability, consumer behaviour, change management, and innovation.

Tailored for the Luxury Sector

Recognising the unique challenges and opportunities within the luxury industry, the programme is designed for the specific needs of luxury companies. 

Participants will learn how to leverage psychological insights to enhance their leadership impact, foster a luxury mindset among their teams, and navigate the complexities of the luxury market with confidence and finesse.

Course Outline

Foundations of Leadership Psychology

  • Psychological Principles in Leadership: Introduction to the essential psychological theories relevant to effective leadership, setting the stage for deeper exploration.
  • Emotional Intelligence in Leadership: Developing self-awareness, self-regulation, empathy, social skills, and motivation, and understanding their impact on leadership effectiveness and team dynamics.

Understanding Motivation & Engagement

  • Motivation Theories: Examining intrinsic vs. extrinsic motivation, and how to leverage these concepts to inspire and engage luxury sector teams.
  • Creating a Motivating Environment: Strategies for leaders to cultivate an environment that fosters motivation and engagement among team members.

Leadership Styles & Adaptability

  • Exploring Leadership Styles: Insights into various leadership styles (e.g., transformational, transactional, servant leadership) and their effectiveness 
  • Adaptability in Leadership: The importance of adapting leadership styles based on team needs, organizational goals, and the luxury market’s evolving demands.

Luxury Consumer Behaviour

  • Consumer Behaviour Insights: Understanding the psychological drivers behind luxury consumer choices and how this knowledge can enhance team performance and customer satisfaction.
  • Aligning Leadership with Luxury Brand Values: Techniques for leaders to embody and communicate luxury brand values effectively to their teams.

Leading Through Change & Uncertainty

  • Change Management: Psychological approaches to leading through change, including strategies for managing team resistance and fostering resilience.
  • Building Resilience and Managing Stress: Tools for leaders and their teams to manage stress and adapt to change positively and productively.

Fostering Creativity & Innovation

  • Creative Leadership: Encouraging creativity and innovation within teams, understanding the psychological conditions that enable creative thinking and problem-solving.
  • Innovation in the Luxury Sector: Applying creative leadership to drive innovation and maintain a competitive edge in the luxury market.

Action Planning & Implementation

  • Developing Personal Action Plans: Participants create personalised action plans, detailing how they will apply the psychological principles and leadership strategies learned to their specific contexts.
  • Commitment to Change: An interactive session encouraging participants to commit to specific leadership changes and innovations they plan to implement within their teams.

Contact us about this course

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