Providing a true luxury experience requires not only an outstanding product but also an outstanding and unforgettable sales experience.

To do this, and to make it look effortless and genuine, your team need to understand that selling a luxury service or product comes with different expectations from the luxury consumer. Sales professionals within the luxury industry are not salespeople, they are luxury experts who advise and guide customers to the best possible solution.

Luxury is never about needs or wants, luxury is always about desires. And a great luxury expert understands that they’re not just selling a product, they’re selling a lifestyle.