Selling Luxury | Accelerate

5-Day Challenge

Accelerated learning in 30 minutes a day

Help your team to elevate the client sales experience in 30 minutes a day over five days.. A different luxury sales challenge every day keeps learning interesting, engaging and creates a noticable and definable learning outcome by the end of challenge. Challenges are deisgned to integrate into the normal workday.

5 Days

Split learning into short easy to consume training videos over 5 days.

Each training video is no more than 6 minutes in duration.

5 Tasks

A task to complete every day creating a new skill or enhancing an existing one.

A training worksheet accompanies every daily task.

30 Minutes a Day

Training content and daily task take no more than 30 minutes to complete.

Integrating the task seamlessly into the workday without disruption.

2 Live Classes

2 live classes lasting one hour each, keep participants engaged and accountable

Classes over more detailed topics and are interactive and fun.

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Providing a true luxury experience requires not only an outstanding product but also an outstanding and unforgettable sales experience.

To do this, and to make it look effortless and genuine, your team need to understand that selling a luxury service or product comes with different expectations from the luxury consumer. Sales professionals within the luxury industry are not salespeople, they are luxury experts who advise and guide customers to the best possible solution.

Luxury is never about needs or wants, luxury is always about desires. And a great luxury expert understands that they’re not just selling a product, they’re selling a lifestyle.

Hear what others have to say...

5 Days - 5 Topics - 5 Tasks

Learning the different phrases and language to be used in a luxury setting to ensure that a sense of luxury interaction is created and maintained.

Like all languages, luxury has its own nuances and mannerisms to convey its message


Language of Luxury

Using the correct language

When selling luxury you first have to understand your ideal client. Who are they, what do they desire, are they HNW, VHNW or even UHNW?

Knowing your client is one of the most important aspects of selling the right luxury product to the right luxury client.


Defining Luxury Customers

Who is your ideal customer?

Selling online is becoming ever more common but it takes a special kind of sales ambassador to develop trust, likability and influence online.

When clients buy online they buy from experts rather than from sales people. Are you correctly positioned as an expert?


Selling Luxury Online

Using social media and video to sell

Lateral thinking, or as it’s commonly known “thinking outside the box” is an important skill for luxury professionals. Today we challenge participants to think outside the box.

Laterial thinking and critical thinking are two sides of the same coint. We will also cover critical thinking in this session


Lateral Thinking

Are you an independant thinker?

Making small talk and putting customers at ease is an important part of providing a luxury sales experience for clients. We cover the small talk formula in todays challenge.

Small talk is about controlling the conversation in a manner which allows you to come across and polished and poised.


The Art of Small Talk

The formula for making polite conversation

Live classes last approximately one hour and take place over zoom on Wednesday and Friday.  They are an excellent way to get feedback and to dig deeper into more complex subjects.

  • Wednesday: Luxury Selling Online
  • Friday: Closing a Sale

Live Classes

Wednesday and Friday

Meet your tutor

Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.

Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.

Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school

Paul holds a BSc, MSc and Doctorate in Workplace Psychology.

Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.

Acclaimed health and lifestyle program

I'll show you how


The last six weeks have been one of the most inspiring, insightful and rewarding moments in my learning life. I came to look forward to every Saturday evening like a child looking forward to a candy..
I had a wonderful learning experience. New insights in a lot of areas that I have always assumed to be good at. I definitely emerge with additional knowledge and practices
One of the best trainings I have ever been involved in. My best moments are during the live classes when you get to learn from Dr Russell directly. I am a lot loaded with more idles and information
It was an awesome experience, amazing content, and our tutor has a great mastery of content, sense of humor and personality. I am glad to have my studies at Luxury Academy, very practical and tailored to real world.
It was a great experience and I learnt a lot the program was well structured and the tutor was extremely wonderful in the overall the experience is remarkable and I personally look forward to advancing my studies with the Academy.
This training has had a profound effect on me and my work place .Am more confident as a manager and a leader, looking forward to learn more . Thanks DR Russell.You are an amazing teacher. Very practical and real .