Selling Luxury | Accelerate
Accelerated learning in 30 minutes a day
Help your team to elevate the client sales experience in 30 minutes a day over five days.. A different luxury sales challenge every day keeps learning interesting, engaging and creates a noticable and definable learning outcome by the end of challenge. Challenges are deisgned to integrate into the normal workday.
Providing a true luxury experience requires not only an outstanding product but also an outstanding and unforgettable sales experience.
To do this, and to make it look effortless and genuine, your team need to understand that selling a luxury service or product comes with different expectations from the luxury consumer. Sales professionals within the luxury industry are not salespeople, they are luxury experts who advise and guide customers to the best possible solution.
Luxury is never about needs or wants, luxury is always about desires. And a great luxury expert understands that they’re not just selling a product, they’re selling a lifestyle.
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5 Days - 5 Topics - 5 Tasks
Learning the different phrases and language to be used in a luxury setting to ensure that a sense of luxury interaction is created and maintained.
Like all languages, luxury has its own nuances and mannerisms to convey its message
Language of Luxury
Using the correct language
When selling luxury you first have to understand your ideal client. Who are they, what do they desire, are they HNW, VHNW or even UHNW?
Knowing your client is one of the most important aspects of selling the right luxury product to the right luxury client.
Defining Luxury Customers
Who is your ideal customer?
Selling online is becoming ever more common but it takes a special kind of sales ambassador to develop trust, likability and influence online.
When clients buy online they buy from experts rather than from sales people. Are you correctly positioned as an expert?
Selling Luxury Online
Using social media and video to sell
Lateral thinking, or as it’s commonly known “thinking outside the box” is an important skill for luxury professionals. Today we challenge participants to think outside the box.
Laterial thinking and critical thinking are two sides of the same coint. We will also cover critical thinking in this session
Are you an independant thinker?
Making small talk and putting customers at ease is an important part of providing a luxury sales experience for clients. We cover the small talk formula in todays challenge.
Small talk is about controlling the conversation in a manner which allows you to come across and polished and poised.
The Art of Small Talk
The formula for making polite conversation
Live classes last approximately one hour and take place over zoom on Wednesday and Friday. They are an excellent way to get feedback and to dig deeper into more complex subjects.
- Wednesday: Luxury Selling Online
- Friday: Closing a Sale
Wednesday and Friday
Meet your tutor
Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.
Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.
Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school
Paul holds a BSc, MSc and Doctorate in Workplace Psychology.
Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.