Luxury property is not about selling 5000 square feet, six bedrooms and 8 baths. It’s about selling lifestyle. Whether it’s a primary property, a second, third or fourth residence, or a portfolio play, it’s important that real estate professionals understand that there are financial considerations that are different from the financial considerations of average buyers.
The thing your team absolutely have to understand is that they are selling a lifestyle, whether it’s provenance or exclusivity, or innovation or a fabulous resort community, selling is storytelling. You have to tell stories in a compelling way to secure the sales. Your team must intimately understand luxury, they must speak The Language of Luxury