Selling Luxury Online using Linkedin
5-Day Accelerator Programme
Help your team to elevate the client sales experience in 30 minutes a day over five days using LinkedIn.
Sell without selling
Almost everything has moved online, including luxury sales. Luxury sales has always been about relationships and building trust. So how do you continue to do this online?
It’s impossible is what we hear every luxury sales ambassador cry! No. It’s not!
Selling online has a slightly bad reputation in the luxury sector, we liken it to spamming our clients. What if I told you there was a way you could get in front of your ideal client without cold calling and have them come to you instead?
How can you sell without selling? Meet targets without hard selling? Get clients to come to you rather than harrassing them with emails and messages?
position yourself as an expert
We do it by using the power of LinkedIn. Unlike any other social media platform, luxury clients actively and regularly use LinkedIn.
- Did you know that almost every Fortune 500 CEO has a LinkedIn profile?
- Did you know that for Facebook or Twitter, high net worth individuals use a social media manager but manage and engage with LinkedIn personally?
- Did you know that most HNWI will not give their LinkedIn password to an assistant but will happily give them their Twitter, Facebook or Instagram password?
In this 5-day accelerated training you will learn how to position yourself as an expert, identify your ideal client, access your ideal client and get them to engage with you.
Hear what others have to say...
5 Days - 5 Topics - 5 Tasks
The most important element of selling online. Who is your ideal client? It’s something a lot of people believe they know, but we need to build a proper profile.
We should understand what motivates them, what potential issues they are having that you can help them solve.
Your Ideal Client
Define your ideal client
Your Headline is your tagline, your business card, your calling card and your identity. It follows you around LinkedIn and is the first thing anyone sees about you on LinkedIn.
It is vital you understand the correct formula for getting it right so it has an impact on your ideal client.
Your first impression
Consider your summary as your personal website or shop front. It is the hook that draws your ideal client into your world and gently starts the sales process.
Your summary is your brochure and your story. It is your opportunity to wow your ideal client.
Draw in your ideal clients
Your content positions you as an expert and it should reflect your expertise and knowledge. Your content should not be a sales pitch.
People skip advetisments on TV and on social media, constant selling is a surefire way of turning off your ideal client.
Making your expertise shine through
So many people make the mistake of trying to connect with people and then selling to them. Consider this, someone introduces themselves to you at an event like this:
“Hi my name is John, I thought you looked interesting so I thought I’d come over here to tell you about my product to see if you’d like to buy it”. You’d run in the opposite direction!
Connecting with Clients
Connecting and engaging with your ideal client
Live classes last approximately one hour and take place over zoom on Wednesday and Friday. They are an excellent way to get feedback and to dig deeper into more complex subjects.
- Wednesday: Content types for LinkedIn
- Friday: Engagement and adding contacts
Wednesday and Friday
Meet your tutor
Paul Russell is an international trainer and speaker with approaching 20 years of experience working with some of the world’s most recognisable international brands and companies.
Paul is co-founder and managing director of Luxury Academy London which specialises in luxury skills development across the world.
Paul was born and spent his formative years in Mumbai India where he was privately educated by a team of three international tutors until 12 years of age. At twelve he was sent to England to complete his education and A-Levels at boarding school
Paul holds a BSc, MSc and Doctorate in Workplace Psychology.
Paul regularly features in the media and has been interviewed by Sky, BBC, ITV, Times of London, Daily Mail, Entrepreneur Magazine, Family Office Magazine and Luxurious Magazine.