Selling Luxury for Luxury Professionals
Selling Luxury for Luxury Professionals
Who is this for:
New and experienced sales associates.
Duration:
Half-day
3.5 – 4 hours
Outcomes:
Learn to sell as a luxury expert and build relationships with HNW clients.
Delivery:
In-person and onsite at your preferred location.
Unforgettable experiences
Providing a true luxury experience requires not only an outstanding product but also an outstanding and unforgettable sales experience.
To do this, and to make it look effortless and genuine, your team need to understand that selling a luxury service or product comes with different expectations from the luxury consumer. Sales professionals within the luxury industry are not salespeople, they are luxury experts who advise and guide customers to the best possible solution.
Luxury is never about needs or wants, luxury is always about desires. And a great luxury expert understands that they’re not just selling a product, they’re selling a lifestyle.
Course Curriculum
The Psychology
- The psychology of selling luxury
- Structuring your sales
- Don't sell to them, let them buy from you
The Buying Experience
- A luxury elevator pitch
- Negotiating with high net worth clients
- The trap of discounting
The Client
- Being an expert, not a salesperson
- Language predicts behaviour
- Non-verbal markers
Enquire about this course
Luxury Academy
Fergusson House
London, EC1V 2NX
United Kingdom
T: +44 20 3603 9085
E: [email protected]
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