Up to 12 participants

Include up to 12 staff members on each course.

Live Classes

Classes take place onsite at client locations nationwide and internationally.


CPD Accredited certification and 5 CPD unit awards.


Existing managers or newly promoted managers.

Selling Luxury Fundamentals

CPD Certified half-day course

Understanding the psychology of the luxury buyer and learning to implement tools and strategies to sell to this demanding consumer..

Unforgettable experiences

Providing a true luxury experience requires not only an outstanding product but also an outstanding and unforgettable sales experience.

To do this, and to make it look effortless and genuine, your team need to understand that selling a luxury service or product comes with different expectations from the luxury consumer. Sales professionals within the luxury industry are not salespeople, they are luxury experts who advise and guide customers to the best possible solution.

Luxury is never about needs or wants, luxury is always about desires. And a great luxury expert understands that they’re not just selling a product, they’re selling a lifestyle.

Luxury requires experts, not salespeople

- Selling Luxury half-day course

What you will learn


Understanding by people buy luxury and how the psychology of emotions is so important.


Every successful sale has a structure, learn to define the correct structure


You should be able describe exactly what you do and how you do it in 90 seconds


Negotiating with clients is a fact of sales life. Negotiating with HNW clients is different.


luxury clients don't like salespeople, no-one does really! Time to become an expert.


AM: 09:30 - 13:00
PM: 14:00 - 17:30


Below are answers to some of the most common questions you might have.

Yes they do.  Participants will receive a CPD Accredited Certificate with 5 CPD Credits.

CPD are a professional accreditation, accepted by companies worldwide as confirmation that you have completed an evaluated and properly structured programme. CPD Education Credits are also sometimes calls CE Credits, CE units, CPD Points or CPD Units. CPD is used across all professional industries as a way to verify knowledge.

The duration of a half-day programme is 3.5 hours

Because of the very interactive nature of our training, we advise that class sizes do not go above 12 people.

All half-day programmes cost £950 for up to 12 participants.

An additional fee of £85 per person will be charged for class sizes above 12.


The last six weeks have been one of the most inspiring, insightful and rewarding moments in my learning life. I came to look forward to every Saturday evening like a child looking forward to a candy..
I had a wonderful learning experience. New insights in a lot of areas that I have always assumed to be good at. I definitely emerge with additional knowledge and practices
One of the best trainings I have ever been involved in. My best moments are during the live classes when you get to learn from Dr Russell directly. I am a lot loaded with more idles and information
It was an awesome experience, amazing content, and our tutor has a great mastery of content, sense of humor and personality. I am glad to have my studies at Luxury Academy, very practical and tailored to real world.
It was a great experience and I learnt a lot the program was well structured and the tutor was extremely wonderful in the overall the experience is remarkable and I personally look forward to advancing my studies with the Academy.
This training has had a profound effect on me and my work place .Am more confident as a manager and a leader, looking forward to learn more . Thanks DR Russell.You are an amazing teacher. Very practical and real .

Contact us about this course.