Teams of 6 and above
This programme is not available to join on an individual basis
Duration
Half Day Programme. Suitable for up to 12 staff members
Overview
Empowering your team to be more confident luxury sales ambassadors
Suitability
Customer facing staff at all levels, including supervisors and managers.
Unforgettable experiences
Providing a true luxury experience requires not only an outstanding product but also an outstanding and unforgettable sales experience.
To do this, and to make it look effortless and genuine, your team need to understand that selling a luxury service or product comes with different expectations from the luxury consumer. Sales professionals within the luxury industry are not salespeople, they are luxury experts who advise and guide customers to the best possible solution.
Luxury is never about needs or wants, luxury is always about desires. And a great luxury expert understands that they’re not just selling a product, they’re selling a lifestyle.
Course Outline
Psychology of Sales
- The psychology of luxury
- Sturcturing your sales
- Don't sell to them, let them buy from you
The Buying Experience
- A luxury elevator pitch
- Negotiating with high net worth clients
- The trap of discounting
The Luxury Client
- Being an expert, not a salesperson
- Language predicts behaviour
- Non-verbal markers
Contact us about this course
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