Psychology of Language
Psychology of Language
Who is this for:
Associates at all levels
Duration:
Half-day
3.5 – 4 Hours
Outcomes:
Use the psychology of language to shape perception, influence emotion and guide client decisions with precision.
Delivery:
In-person and onsite at your preferred location.
Cheap or cost effective?
There is an ongoing debate within the field of psycholinguistics (the psychology of language) as to whether different use of words and language have an effect on thinking.
The general consensus is that yes, how you use words and the words you use impacts behaviour and thinking.
Consider the following words, all meaning the same thing, but all with different connotations.
- Cheap
- Cost effective
- Affordable
- Modest investment
Each of these words conjure an image and each has an impact on outward behaviour.
That is the power of psycholinguistics. Understanding what words will have the most influence will allow you to guide and predict behaviour.
Course Curriculum
The Power of Words
- How Language Shapes Perception
- The Power of Framing
Language Expression
- Influence of Tone and Delivery
- Emotional Cues in Language
Language in Action
- The Language of Agreement
- Tailoring Words for Luxury Experiences
Enquire about this course
Luxury Academy
Fergusson House
London, EC1V 2NX
United Kingdom
T: +44 20 3603 9085
E: [email protected]
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