SELF-PACED - ONLINE LUXURY TRAINING
UNDERSTAND THE
LUXURY CLIENT.
Luxury online courses that help you understand luxury consumers, build stronger client relationships and sell more effectively.
FOR INDIVIDUALS
BUILD YOUR CAPABILITY.
Choose the course that fits your role. Learn in your own time and earn a CPD-accredited certificate.
FOR ORGANISATIONS
DEVELOP YOUR TEAMS.
Give your teams consistent training in building relationships with and selling to luxury consumers, across roles, locations and time zones.
ONLINE LUXURY COURSES
Choose your online course
Five courses for you or your team. Entirely online, at your own pace.
Foundations of Luxury
For anyone new to luxury or moving from another sector.
6 modules · approx. 50 lessons
£200
Working with HNW Clients
For professionals building relationships with HNW clients.
13 modules · approx. 105 lessons
£300
Selling to HNW Clients
For sales professionals influencing luxury purchasing decisions.
11 modules · approx. 100 lessons
£300
Leadership in Luxury
For managers, supervisors and aspiring team leaders.
10 modules · approx. 105 lessons
£300
Positioning Your Business for HNW Clients
For people who own and run their own business and want more affluent clients.
7 sections · 43 videos
£200
+ VAT
HOW WE WORK
WORKING WITH
OUR CLIENTS.
See how Luxury Academy combines behavioural insight, programme design and delivery to support luxury businesses.
HOW IT WORKS
LEARN IN YOUR OWN TIME.
01
ENROL
Choose your course and create your learning account.
02
LEARN
Complete short lessons at your own pace, with six months’ access to the course.
03
ASSESS
Take the final online assessment when you are ready.
04
CERTIFY
Receive a CPD-accredited certificate.
WHY LUXURY ACADEMY
LEARN HOW TO BUILD RELATIONSHIPS
AND SELL TO LUXURY CONSUMERS.
Created by consumer behaviour psychologist Paul Russell, the courses use cognitive, social and behavioural psychology to make client relationships and luxury selling more effective.
FOR ORGANISATIONS
ONE STANDARD.
ACROSS YOUR TEAM.
For 12 or more learners, we can arrange consistent online learning across roles, locations and time zones.
QUESTIONS
BEFORE YOU BEGIN.
Yes. There are no live classes or scheduled sessions. You can work through the lessons when it suits you during your access period.
You receive six months’ access from purchase, with no separate completion deadline inside that period.
Most learners complete a course over approximately six weeks at a relaxed pace. Lessons are short and designed to fit around a working week.
Each course finishes with a 50-question assessment. The pass mark is 80%, and you have three attempts.
After passing, you receive a CPD-accredited certificate that can be added to your CV or LinkedIn profile.
If you are new to the sector, begin with The Foundations of Luxury. If you already work in luxury, choose according to whether your role centres on client relationships, sales or leadership.
© 2026 Luxury Academy Ltd. Registered in England and Wales, company no. 08376465. Registered office: 124 City Road, London EC1V 2NX.
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