A MODULAR APPROACH
DESIGN YOUR
PROGRAMME.
Choose the depth. We’ll help you identify the behavioural capabilities that will make the greatest difference.
CHOOSE THE DEPTH
ONE PURPOSE.
THREE WAYS TO EXPLORE IT.
Each format is assembled around a clear objective, not filled with disconnected topics.
HALF-DAY
3 - 4 modules
A focused intervention around one clear behavioural or commercial priority.
ONE DAY
6 - 7 modules
A connected learning journey with time to explore, practise and apply.
TWO DAYS
12 modules
A comprehensive programme for deeper capability and lasting behavioural change.
THE MODULE PORTFOLIO
07 CAPABILITY AREAS
BUILD A PROGRAMME
WITH A CLEAR PURPOSE.
Explore the areas below. The final combination is selected with you, shaped by your clients, teams and commercial priorities.
Explore the motivations, expectations and social dynamics that shape how affluent clients think and choose.
- 01The Psychology of Luxury Consumers
- 02Understanding the HNW Mindset
- 03Buyer Profiles of Luxury Consumers
- 04Four Categories of Wealth
- 05Socioeconomic Profiles of Luxury Consumers
- 06Understanding Social Hierarchies
- 07Expectations of HNW Clients
Develop the observational intelligence to recognise intent, uncertainty, preferences and unspoken needs.
- 01Reading Clients’ Non-Verbal Cues
- 02Observation Skills
- 03Determining Client Desires
- 04Reading Facial Expressions
- 05Fundamentals of Reading Body Language
- 06Cultural Non-Verbal Communication
- 07Rapid Profiling
Understand the subtle behaviours that build credibility, rapport and emotionally intelligent relationships.
- 01The Likeability Factor
- 02The Psychology of Empathy
- 03The Role of Culture in Rapport
- 04Emotional Intelligence in Luxury Sales
- 05Diplomacy and Tact with Clients
- 06Trust Techniques
- 07Rapport Building
- 08Nurturing the Relationship
- 09Engaging Effectively with HNW Clients
Apply behavioural science to language, emotional connection and the considered use of influence.
- 01The Psychology of Language
- 02The Language of Luxury
- 03Language Patterns of the Luxury Consumer
- 04The Art of Small Talk
- 05Confidence and Gravitas with HNW Clients
- 06Listening Skills
- 07Communication Frameworks
- 08How to Influence HNW Clients
- 09The Power of Subtle Influence
- 10Emotional Triggers in Luxury Consumers
- 11Leveraging Exclusivity and Scarcity
Use the psychology of pricing, framing and recommendation to support commercially confident decisions.
- 01Selling on Value, Not Price
- 02Presenting Price with Confidence
- 03Overcoming the Price Objection
- 04Price-Quality Bias in Luxury Sales
- 05Anchoring in Luxury Sales
- 06The Decoy Effect in Luxury Sales
- 07Overcoming Hesitations
- 08Suggesting Premium Options
- 09Suggestive Selling Techniques
Design personal, memorable experiences that strengthen loyalty while protecting trust when situations become difficult.
- 01The Power of Personalisation
- 02Anticipating Unspoken Needs
- 03Handcrafting Experiences
- 04Personalised vs Bespoke
- 05Designing Luxury Experiences
- 06Crafting a Memorable First Impression
- 07Creating Wow Moments
- 08Delighting Unexpectedly
- 09Turning First-Time Clients into Lifelong Clients
- 10Building Relationships
- 11Dealing with Upset HNW Clients
- 12Professional Etiquette and Behaviour
- 13Written Communication
- 14Presentation and Personal Image
Build the leadership, performance and communication capabilities required to lead confidently in luxury environments.
- 01Leadership in Luxury
- 02Managing Performance
- 03Public Speaking
HOW YOUR PROGRAMME TAKES SHAPE
DESIGNED WITH PURPOSE.
01
DIAGNOSE
We clarify the commercial objective, audience and behaviours that need to change.
02
DESIGN
We select complementary modules and adapt the psychology to your market and clientele.
03
APPLY
Real scenarios, language and practice turn insight into behaviour your team can use.
START WITH THE OUTCOME
TELL US WHAT NEEDS
TO CHANGE.
You don’t need to arrive with a finished module list. We’ll help you build the right programme.