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Helping luxury companies interact, build relationships and understand the psychology of luxury consumers and high net worth clients.

About Luxury Academy

Advising and training luxury professionals how to enhance the client experience and to interact with high net worth clients. We also work with ultra high net worth private clients on etiquette, protocol and social behaviour. 

Founded in 2012, Luxury Academy focusses exclusively on the luxury market. We are training partners to some of the worlds most recognisable luxury companies across retail, banking, jewellery, fashion, hospitality, airlines, travel and shipping.

Since day one, Luxury Academy training has centred around understanding and teaching clients how to interpret the psychology and behaviour of luxury clients. It is this grounding in behavioural psychology which makes us unique from other training companies. No other training company can give your team the insight we can.

As well as working with companies and brands within the luxury sector, we also advise UHNW private clients, politicians and public figures on etiquette, social behaviour and protocol and work with them on how to interact with the media, deliver impactful public speeches and manage public perception.