Why is it that some people seem to have a persona and a grand reputation that makes you be in awe of them before you have even met them? How does image relate to a person’s success?
In the competitive luxury market, what comes to define a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in or employed in the luxury market.
Personal branding is essential for every luxury professional. As an employee, you still need to provide your services and consultation to your co-workers, customers and clients.
To get better results and succeed, you need to be able to popularise your ideas and become well-known. The right personal brand can help build your image, spread your ideas and more importantly, make you an expert in your field.
Personal branding for the luxury market follows the same principles of corporate branding and marketing though it is applied to an individual who works within the luxury sector.