Psychology of Influence
Psychology of Influence
Who is this for:
Associates at all levels
Duration:
One-day
Outcomes:
Understand how to use influence in luxury sales.
Delivery:
In-person and onsite at your preferred location.
Influencing consumer behaviour
Influence and persuasion is a behavioural science, and you can use it to your advantage in understanding and influencing luxury consumer behaviour.
But how do you get someone to buy a luxury product or luxury service?
Psychology.
Psychology answers the questions that have preoccupied luxury sales professionals for decades, particularly on how to influence luxury consumers and how they respond to attempts to influence their buying behaviours.
Course Curriculum
The Science
- Introduction to Persuasion Science
- How Persuasion Research Works
- General Model of Persuasion
- Attitudes and Attitude Change
- History of Persuasion Science
- Two Types of Variables
- Attitude Strength
The Audience
- Key Determinants
- Motivation” and “Ability
- Personality and Cognition
- Credibility, Likability & Confidence
- Drawing Conclusions
- Exposure & Conditioning
- Knowing Your Audience
The Emotion
- Emotion vs. Reason
- Personality, Social Status & Culture
- Desirability and Likability
- Getting People to Pay Attention
- Enhancing or Diminishing Ability
- Speak Their Language
Strategic Source Usage
Enquire about this course
Luxury Academy
Fergusson House
London, EC1V 2NX
United Kingdom
T: +44 20 3603 9085
E: [email protected]
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