Align your pricing strategy with your market
Most successful business people are busy developing their ideas into useful products or services and a pricing strategy can sometimes take a back seat or become an afterthought, rather than part of the overall business strategy.
Quite often business owners are worried about pricing themselves out of the market, in some cases they overestimate market tolerance and place their prices too high. This course aims to efficiently provide a set of handy tools and proven guidelines to help participants align their pricing strategy within their market.
The course answers questions such as: How do you determine a price for a product? What is high-low pricing strategy? How would you know if the current price is suitable? How should you respond to competitors when they change their prices? What is segmentation strategy? How can you influence customer behaviour to boost profits?
The course uses examples and case studies to illustrate key points and examines real-world examples from some of the most successful corporations in the world.
The course uses the research, discuss and implement learning approach rather than the more usual lecture based approach.